Indeed, the reality of building a business or expanding digital sales solely through organic growth on social media can be challenging, albeit rewarding journey...

Consequently, paid media should be seen as an accelerator rather than a replacement for organic growth efforts. While it may not take you further in terms of the ultimate destination, it can significantly expedite the journey. Paid media provides the means to bridge the gap between where you are and where you want to be, ensuring your message is heard amidst the noise and allowing you to capitalize on opportunities swiftly in the ever-competitive digital landscape. It's a strategic lever that can help you keep pace with your competitors and the speed of change of the Digital Economy.